Daekyo Expands Global Education Footprint with Eye Level and Early Childhood Learning Programmes

As South Korea's education sector continues to evolve, Daekyo, one of the country's leading education companies, is accelerating its international expansion by strengthening its flagship Eye Level learning centres and broadening its portfolio into early childhood education, play-based learning, and AI-powered personalised instruction. Celebrating its 50th anniversary, the company is positioning itself as a global education provider by combining its long-standing expertise in personalised learning with new programmes designed for learners across every stage of life.

Operating in approximately 20 countries and regions, Daekyo is expanding beyond traditional tutoring to offer integrated education services ranging from preschool learning and physical development programmes to senior education and educational entertainment.

A 50-Year Journey Built on Personalised Learning

Founded in 1976, Daekyo established its reputation through Noonnoppi, a supplemental education programme that introduced an innovative approach to personalised learning in South Korea.

Rather than teaching students solely according to their school grade, the company assessed each learner's individual academic ability and developed customised learning pathways that allowed students to progress at their own pace. This level-based model was supported by proprietary teaching materials, continuous progress monitoring, and regular feedback from instructors.

At a time when classroom instruction was largely standardised, Daekyo's learner-centred approach helped popularise self-directed and personalised education within Korea's private education sector.

Adapting Through Educational Change

Daekyo's ability to innovate became particularly evident during major regulatory changes in South Korea's education landscape.

Following the government's 1980 ban on private tutoring, the company shifted away from conventional classroom-based instruction by developing a home-based learning system. Educational materials were delivered directly to students, while teachers remotely monitored learning progress and provided personalised academic support.

This transition laid the foundation for Daekyo's now well-established home-visit tutoring model, which continues to underpin its personalised learning philosophy.

Eye Level Drives International Expansion

Daekyo began its international journey in 1991 with the establishment of its first overseas subsidiary in Los Angeles, initially serving Korean families living abroad who wished to preserve Korean-language education for their children.

As operations expanded across Hong Kong and several Southeast Asian countries, the company adapted its curriculum to serve local students, tailoring programmes to align with national education systems and regional learning expectations.

This localisation strategy eventually evolved into Eye Level, Daekyo's internationally recognised personalised learning brand.

Today, the company operates more than 1,500 Eye Level learning centres across nearly 20 countries and regions, serving over one million learners annually.

Eye Level continues to follow Daekyo's original philosophy of delivering instruction based on each student's individual learning level while adapting teaching methods and curricula to local educational contexts.

Its mathematics programmes combine computational fluency with analytical problem-solving, while English courses emphasise literacy, communication, and language development aligned with international academic standards.

Expanding Beyond Tutoring into Early Childhood Education

Building on its success in supplemental education, Daekyo has expanded into early childhood education and activity-based learning.

In Vietnam, the company operates Eye Level Integrated School, an international kindergarten model that combines childcare with structured educational programmes adapted to local needs.

The company has also introduced TuniTuni, a storytelling-based physical education programme designed specifically for children aged one to seven years.

Initially launched in Hong Kong in 2024, the programme has since expanded into the United States, Malaysia, and Vietnam.

Unlike conventional children's sports programmes, TuniTuni integrates storytelling, music, play equipment, and guided teacher interaction to encourage creativity, communication, physical development, and social skills through structured play.

The initiative reflects Daekyo's broader strategy of diversifying its education portfolio beyond academic tutoring while promoting Korean approaches to play-based learning internationally.

Strengthening Global Learning Communities

Beyond classroom instruction, Daekyo continues to foster international academic engagement through initiatives such as the Eye Level Math Olympiad.

Organised annually for more than two decades, the competition brings together students from multiple countries to demonstrate mathematical reasoning and problem-solving skills.

The latest edition welcomed participants from 15 countries, including both Eye Level learners and students participating through school partnerships.

According to the company, the Olympiad serves not only as an academic competition but also as an opportunity for young learners to exchange experiences and connect across cultures through education.

Artificial Intelligence Enhances Personalised Learning

Within South Korea, Daekyo continues to strengthen its personalised education model by integrating artificial intelligence into its learning systems.

AI-powered analytics are being used to personalise content recommendations, monitor student progress, and provide more accurate insights into individual learning needs.

The company says these technologies enable educators to deliver increasingly customised educational experiences while improving learning outcomes.

Its domestic education portfolio now spans multiple life stages through brands including Daekyo Summit, Soluny, and Caihong, serving learners from early childhood through adulthood.

Expanding into Senior Education and Educational Entertainment

Recognising changing demographic trends, Daekyo has also entered the senior care and lifelong learning sector through its subsidiary Daekyo Newif.

The business combines cognitive development programmes with care services to support South Korea's growing ageing population, reflecting the company's broader vision of integrating education, health, and wellbeing.

In addition to formal education, Daekyo has expanded its educational intellectual property into entertainment by producing family musicals inspired by internationally recognised children's educational programmes such as Numberblocks and Alphablocks.

These live productions extend educational content beyond classrooms, creating engaging learning experiences through theatre and performance.

Looking Ahead: The Next Chapter of Global Growth

As Daekyo marks its 50th anniversary, the company says its long-term strategy focuses on broadening both the reach and scope of education.

Future plans include expanding into additional international markets, diversifying learning formats, strengthening AI-powered personalised education, and developing new programmes that support learners throughout every stage of life.

The company believes its continued emphasis on personalised learning, combined with technological innovation and international collaboration, will drive its next phase of global growth.

Why This Matters

As education providers increasingly compete in a global market, many organisations are moving beyond traditional tutoring to offer comprehensive learning ecosystems that combine academic instruction, early childhood development, technology, and lifelong education.

Daekyo's evolution illustrates how established education companies are responding to changing learner needs through international expansion, AI-powered personalisation, and diversified education services. Its growing global presence also reflects the increasing international influence of Korean educational models, particularly in personalised learning and play-based childhood education.

Editor's Note

Global education is becoming increasingly interconnected, with education providers adapting their services to meet diverse cultural, technological, and demographic needs. Companies are no longer defined solely by classroom instruction but by their ability to deliver flexible, personalised learning experiences across different age groups and international markets.

Daekyo's expansion demonstrates this broader transformation. By combining traditional educational expertise with artificial intelligence, early childhood development, and global partnerships, the company reflects how education providers are evolving into lifelong learning organisations serving students well beyond conventional school systems.

FAQs

1. What is Daekyo known for?

Daekyo is a South Korean education company best known for its personalised learning programmes, including Noonnoppi and its international education brand Eye Level.

2. How many countries does Eye Level operate in?

Eye Level operates more than 1,500 learning centres across approximately 20 countries and regions, serving over one million learners annually.

3. What is TuniTuni?

TuniTuni is Daekyo's storytelling-based physical education programme for children aged 1 to 7, combining music, movement, storytelling, and structured play to support early childhood development.

4. How is Daekyo using artificial intelligence in education?

The company uses AI-powered analytics to personalise learning content, monitor student progress, and deliver customised educational experiences based on individual learning needs.

5. What are Daekyo's future plans?

Daekyo plans to expand into more international markets, strengthen AI-powered personalised learning, diversify its education services, and continue supporting learners across every stage of life.